Additionally, CPP can be used with almost any outreach effort, even offline campaigns. Because pricing for CPP is solely based on the number of calls, the tracked telephone number can be included in other marketing materials such as emails, direct mail, printed ads, blogs, videos, or social media posts.
When tracked over time, this can yield insights into the effectiveness of each form of outreach, offline or online, as well as the customers attracted to them. Start your free trial High-volume or established business? Request a demo. BigCommerce helps growing businesses, enterprise brands, and everything in-between sell more online. We also use third-party cookies that help us analyze and understand how you use this website.
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This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. This is very important because it affects your cost per point. Whatever the average rating is of all four books is your rating for that program. If we divide the program rating into the spot rate, we get the cost per point.
All markets are different sizes, especially in population. The size of a market typically impacts the cost per point. For example, smaller markets in rural and upstate New York would have lower cost per points than markets of a much larger size like, metro NYC area, Buffalo and Albany. Our goal as a media buyer is to reach our audience demographic at the lowest cost per point we possibly can. Station B is 2 in the market.
I receive one proposal from each station using a 4 book average from Rentrak.
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