At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Paying for just a few months of SEO is, in many cases, no better than throwing your money away.
However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with one of the best ROIs out there. Infographic courtesy of Search Engine Land. This is a BETA experience. You may opt-out by clicking here. More From Forbes. May 13, , pm EDT. Feb 5, , pm EST. SEO was like a winnable game. That little green indicator showing my rankings were increasing was like a shot of adrenaline in the arm.
The one common metric that every SEO agency pushes into the face of every business owner who contracts them is Website Visitors. So what is going wrong here? Here you will see a map that reveals where your website traffic is coming from. To understand what I mean by relevant visitors, I need to explain some fundamental workings of Google and Bing. This is what you typed into Google. But I would also argue, that the users doing the search are different too.
They used to show you what people typed into their search engine to find you… but Google decided to make search more secure so they no longer do. There is a lot of speculation as to why they made this change, but one theory ties to the fact that their paid Adwords revenue significantly increased after making this change. In the golden age of SEO which was only a few years ago you could easily target very specific keyword phrases. Because as many businesses found out over the last couple of years, Google can change their algorithm and wipe your rankings from their search results.
Imagine spending thousands of dollars on SEO only to find it was all in vein and you have to start again. Ouchy momma! Today, SEO requires an intelligent marketing strategy to work. Is your business growing at the same rate as your website visitor numbers?
These are often a result of creating broader content on your website that extends beyond the normal sales cycle. If your content on your website fits those phases, then you may not need new content at all. Rather, you might find you are better off revising and improving your existing content to improve your long-tail keyword rankings.
Google rewards companies with good rankings if they publish great content that gets shared by website visitors naturally. Have you run a pay per click PPC campaign on your high ranking keywords? If your SEO provider has given you a report that shows you ranking 1 for certain keyword phrases, you should run a PPC campaign on those keywords and set up conversion tracking. A few years ago, I was approached by a business to do a marketing audit for them. So, if you want more people to find your website through a search engine, then you need to use SEO practices that will help you rank among the top five positions, and ideally number one.
Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer. Scores range from 1 to and the higher your number, the more authority your site has. Another reason SEO is critical is because all the time you put into generating great content and on-page SEO optimization improves the usability of your site.
This creates a seamless and positive customer experience. For instance, when you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop.
Similarly, by increasing your page load speed, you'll reduce your bounce rate and encourage visitors to spend longer on your site. Consumers expect a page to load as quickly as possible with a limit on loading to not creep past three seconds! T he longer the load time , the higher the bounce rate and the lower your conversions. Coding errors can block search engines entirely, making it impossible for your site to rank, no matter how much time you put into other SEO efforts.
Other common areas where search engines can run into problems include:. This content is eligible for CPD points. Please sign in if you wish to track this in your account.
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