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Instructors, training on how to grade is within the Instructor Center. Assignment 1: Part A: Your Marketing PlanDue Week 4 and worth pointsAt the end of this course, you will have created a marketing plan for a hypothetical product-based company.
Each assignment focuses on a different section of the overall marketing plan. Write a five to six page paper in which you:Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Decide the main goals that you would like to achieve within the next year short term and the mains goals that you would like to achieve within the next five 5 years long term. Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four 4 strengths, weaknesses, opportunities, and threats for your company. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font size 12 , with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps. Develop strategies to assess performance and achieve marketing goals. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate target customer segments and positioning products within these segments.
Use technology and information resources to research issues in marketing management. Write clearly and concisely about marketing management using proper writing mechanics.
Your company has decided to launch a new line of products, marketing homework help. Your company has decided to launch a new line of products. Create a 1,word report and include the following information:Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market. Develop at least one question for each characteristic of the target market demographic, geographic, psychographic, and behavioral that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods. Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. Format your assignment consistent with APA guidelines. Social Media and Marketing, assignment help. Need help with the attached assignment, marketing homework help. Describe the challenges faced by the company from a global perspective in distributing its products or services.
How is the company going to minimize cost and maximize profits through warehousing and transportation cost? What are the options? Which is the best option? Make recommendations to resolve the challenges of chevron corporation.
I need the questions to be answered, marketing homework help. View more. Earn money selling your Study Documents. Sell Documents. Download Original File. Studypool Inc. Studypool is not sponsored or endorsed by any college or university. Do you want to use an Unlock to unlock this answer. Cancel Unlock. Enter the email address associated with your account, and we will email you a link to reset your password. An email has been sent to. Take 10 seconds to Sign up! It is important to strategic planning and the project manager because with a project there is so much going on between so many different people so the manager has to be able to implement a plan and have people follow it.
This is the only way a project can run smoothly and with the least amount of problems. If the manager is able to get the best success with good project implementation.
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