Why ny called big apple

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Henry Norman Hotel. The Sherry Netherland. The Greenwich Hotel. Roxy Hotel New York. Room Mate Grace Boutique Hotel. Show More. Fitz Gerald soon began making mention of the Big Apple in his newspaper columns.

In the s, jazz musicians adopted the term to indicate New York City was home to big-league music clubs. The man credited with creating the ad campaign, Charles Gillett, president of the New York Convention and Visitors Bureau, was a jazz enthusiast who knew that the Big Apple had once been a sobriquet bestowing respect on the city. Pins, T-shirts and other promotional items featuring apples soon proliferated, and visitors were invited to take a bite out of the Big Apple; this time around, the name stuck.